The Miele brand is one of the longest lasting household appliance brands in the world. Miele began in Germany in 1899 and nearly a century later expanded business to the U.S. market. Because Miele has survived for over 100 years, they have created a legacy built upon quality products and a strong business model.

Carl Miele and Reinhard Zinkann first launched Miele in 1899. The company is now in its fourth generation of family members. Since its start, Miele has remained a family owned and operated business. Miele’s mantra is to be “Immer Besser,” which is a German saying for “Always Better.” This mantra speaks directly to Miele’s production of the highest quality products, which they are always making better by innovation.

Miele’s business plan encompasses innovation with the use of quality raw materials. This combination produces the winning combination of products that will last customers over 30 years. Miele is based in Germany and uses German engineering and the finest materials they can find. From these materials they create advanced products that are safe and reliable for the customer. For example, Miele washing machines are some of the very best and highest quality washing machines on the market. Miele has taken their original washing machine invented a century ago, and with technological advances, now offers one of the most advanced washing machine models available for purchase. Miele utilizes Honeycomb Care Technology to ensure each and every washing machine is equipped to wash clothes without tearing or snagging them.

Miele’s legacy is marked by periodic advances in technology and their overall willingness to always be thinking about the future of household appliances. Customers respect Miele for their high quality products, which has led to Miele’s legacy and reputation in the household appliances industry. Miele is so focused on quality, that before a product enters a customer’s home, it has to undergo a 10,000-hour stress test, which is equivalent to 20 years of normal wear and tear. This ensures Miele products will last customers for 30 years or more

On top of their high quality products, Miele is very much concerned for the earth’s dwindling water supply and ways in which we can conserve our natural resources. Miele has invested in long-term project to ensure their washing machines and other appliances are built to conserve water. Miele’s long-lasting reputation and legacy is built upon years and years of credibility among customers. With a family business so focused on customer satisfaction, it is no wonder consumers consider Miele a legend in the household appliance and products industry.

Branding a company is not always the easiest thing to do. Many companies set out to brand themselves a certain way, later realizing it is an impossible feat. True branding takes place at the grassroots level, taking into account company culture, customer satisfaction and success against competitors.

Miele has been a family business since its start in 1899. Throughout the span of two centuries, customers have known Miele as a family business. Taking true family values into account, Miele has always been committed to producing the highest quality products at fair prices. With family values in practice such as honesty and integrity, Miele has established themselves among competitors based upon these attributes. Both customers and competitors recognize Miele as a family business that sees great value in maintaining the integrity and honesty of the company, ensuring each household product and appliance is produced at the highest quality level possible.

Miele has extremely high customer satisfaction. Because Miele only sells its products in very select stores, the employees selling Miele products are well educated about the appliances and products and are therefore able to explain to each customer how the appliance or product works. From the very beginning, customers are happy with their Miele products because they are taught how to use them properly. In addition, Miele products are designed to last for a lifetime, so customers are typically satisfied about the quality and durability of their washing machine or other household appliance. Since Miele uses Honeycomb Care Technology in all of its washing machines, customers are satisfied when the wear and tear of their clothes is lessened as well.

Lastly, branding can take place when you succeed compared to competitors. While Miele has some great competitors, no household appliance business has an equivalent legend of success spanning the length of two centuries. With each new decade that has passed, Miele has released another impressive product to its customers, ensuring success over competitors who were slow to release a similar product. Great success against competitors comes from Miele’s priority to invent strategic ways for appliances and products to function.

The Miele brand has become legendary. Since 1899, Miele has been creating some of the very best household appliances and products available for purchase. Customers are satisfied due to the high quality of products and Miele’s commitment to technological innovation. Miele refuses to compromise quality; a philosophy the company has used to brand their business model. For consumers looking for a brand to trust, turn to Miele.

Throughout the past few decades, washing machines have been transformed by the technology and innovations being used to enhance them.  At the same time, consumers are now able to save more water and electricity than ever, thanks to innovations designed to use less water in the wash load. Most washing machines have been redesigned to use less electricity as well, to cut down on costs and energy used.

Miele has been on the forefront of these technological innovations. Since 1899 when Miele began in Germany, the company has been adding game-changing innovations to their household appliances and products. In 1900, Miele broke into the washer and dryer market by coming out with their very first washing machine. Less than two decades later, in 1914, Miele offered a washing machine with an electric motor to customers. At the time, Miele offered one of the most innovative and newest products available to consumers. In the 1920’s, Miele produced some of the first motorcycles, vacuum cleaners and dishwashers available for purchase. They also mass-produced bicycles and other products during this time. In 1956, Miele released their first fully automatic washing machine, following by the first domestic tumble dryer two years later in 1958. In 1978, Miele came out with their first microprocessor controlled washing machine and dryer, meaning consumers could now control what the machine was doing. This required less work for consumers and encouraged the demand for even more technological advances in washing machine and dryer technologies.

In 1997, Miele released the world’s first washing machine with a program for hand-washable woolens. Only four years later, in 2001, Miele released their patented honeycomb drum technology, which is still in use today. This technology brought attention for consumer’s desire to wash clothes with care. Now the Honeycomb Care Technology is still used in all of Miele’s washing machine models.

In the past decade, Miele has continually moved forward with technological innovations. They have added functions to their machines that competitors do not have. They have improved the technology behind the washing machine’s automatic wash functions. Just recently, in 2006, Miele released a new washing machine and tumble dryer series with a more innovative design than every before.

With a company history spanning through two centuries, it is crucial innovation and technology play a role. Customer satisfaction is high with Miele customers because their products are so innovative and up to date compared to competitors. Miele’s great success and highly respected reputation in the household appliance space are in part because they are always looking to improve the technology behind these appliances and products. Miele’s dedication to continuous innovation has allowed them to play a primary role as a top competitor in the household appliance industry.

Carl Miele and Reinhard Zinkann founded Miele in Germany in 1899. For over a century, Miele has been producing quality home appliances, furnishings and products. They are now a leader in quality and innovation, designing each new appliance and product to endure wear and tear as well as promote sustainability. In fact, according to Miele.com, each Miele appliance must endure a 10,0000 hour endurance test before it even enters the consumer’s home. This is equivalent to 20 years of use. Because of these tests and Miele’s constant commitment to quality, Miele products are known to still be going strong after 30 years. For those looking to purchase a washing machine, quality is a crucial factor and one Miele takes very seriously.

The company entered the U.S. market in 1984. It was at this point that Miele began to become established and recognized as a worldwide leader in household appliances. With both a European and American customer base, Miele quickly became known for quality appliances and products, offered to consumers at fair prices. While Miele’s prices remain slightly higher than competitors, they are not willing to compromise on the quality of the design and function of their products. In the end, it is a smarter economic decision to purchase a product that lasts over three decades, even if it costs a little more than to purchase a product that will likely break within one decade.

While many washing machines are being produced with very little new technology, Miele washing machines are always being updated with the newest proven technology. Miele is working to ensure their products are as “green” as can be, and is constantly working to conserve water and other natural resources. These innovations ensure the products are designed at a high quality level, with all of the newest technologies installed.

Quality is crucial to the Miele business model. In fact, when the business was launched over 100 years ago, the Miele family set out to create durable appliances and products that were designed to last a lifetime. This business model is still in play, which has led to decades of producing some of the highest quality items available to customers. Miele products are proven to last 45% longer while conserving natural resources.

Miele refuses to compromise on the quality of their products because they understand that quality leads to complete customer satisfaction. Products are only offered at premium retail locations. This selective distribution ensures its retail partners have enough expertise and experience to fully explain and sell Miele products and appliances. Miele treats each customer with the best care possible—and never compromises for quality.

The earth is running out of water—yet many people do not know we are in the midst of a water crisis. It is more crucial than ever that we conserve our natural resources to ensure we can maintain the amount of fresh water we need to survive. Our use of water now will affect the future of the earth. It is likely that our children and grandchildren will experience the implications of what we choose to do with our water now.

This is why Miele is working to make a difference.

Not only do Miele washing machines work to conserve water when going through their wash cycles, but they also work to preserve the clothing washed. Clothing production takes millions of gallons of water per year, water that we could be saving to drink. In fact, according to Miele.com, synthetic textile dyeing of clothes takes 2.4 trillion gallons of water.

Because Miele recognizes how much water is used in clothing production, they also realize the importance of conserving the clothing we have. Miele washing machines are designed with technology invented to preserve the wear and tear of clothing. One of these innovative technologies is Miele’s Honeycomb Care Technology. With the stainless steel of the inside of the washing machine consisting of 80% less holes than normal washing machine interiors, less water is able to escape. Instead of the clothing rubbing on and penetrating through these tiny holes of the stainless steel, Miele’s Honeycomb Care Technology creates a thin layer of water between the few holes and the clothes. This layer acts as a protection between the interior of the washing machine and the clothing.  The Honeycomb Care Technology preserves clothing, ensuring tears and snags do not occur. With this preservation, the need to purchase new clothes is reduced, followed by less of a demand to produce new clothes and waste waster.  Miele is doing their part to ensure our water supply is kept and the earth is preserved.

The water crisis is occurring and many are left uninformed. Instead of denying the fact that we are needing to cut down on our use of water, Miele is embracing the opportunity to make an impact by reducing the amount of new fabric we need to produce, as well as the amount of water that is being used in an average washing machine cycle. For those who want to dedicate themselves to saving our water supply, purchasing a Miele washing machine is a great start.

Miele has enough innovative options that anyone who is looking for a new washer and dryer could turn to them for a solution. In fact, Miele products are legendary among consumers because they are truly built to last and to endure washing all types of fabrics and colors. In a world of competing brands, Miele sets itself apart with its reputation for offering durable, reliable and innovative washing machines and other home appliances.

If you are questioning if Miele is right for you, a good question to ask yourself may be, “what am I looking for in my next washing machine?” If you answered durability, functionality or reliability, then you should consider purchasing a Miele washing machine.

If you are looking for durability, look no further than the Miele brand. Miele brand washing machines are truly built to last, with technology that continues working well beyond the average washing machine lifespan. Miele washing machines are able to wash a variety of fabrics and the technology used by the machines can endure heavy loads. While some brands of washing machines seem as though they might break if you push their button the wrong way, Miele’s washing machines are some of the most durable on the market.

For those looking for functionality in a washing machine, Miele makes a great choice. With a winning combination of engineering and manufacturing using only the very best raw materials, Miele is known for offering functions that cannot be found anywhere else. From interior lighting to sensors inside the machine to let you know the family pet is stuck inside, Miele offers innovative functions that can be used on a day to day basis.

If you are looking for reliability, Miele is one of the most reliable brands on the market. Not only do Miele washing machines last longer, but you can trust that they will not destroy your clothing. No matter what color blends and fabric blends you might try to wash, Miele washing machines are gentle with your clothing. Because of their Honeycomb Care technology, less wear and tear is shown on the clothing washed. This means you can rely on your Miele washing machine to take as good of care of your clothes as if you were hand-washing them yourself.

If you are looking for durability, functionality and reliability in a washing machine, then turn no further than Miele. With decades of experience, Miele offers legendary technology as well as innovative techniques that create washing machines designed to last for years. Miele is a great fit for everyone.

Miele products are known as “legendary” among consumers. For decades, Miele employees have been producing some of the best household appliances on the market. Miele’s line of washing machines is a legend, because they are built to endure by a family company who truly cares about customer satisfaction. Here are four reasons Miele’s washing machines and other household products have become “legendary.”

1. Quality over Quantity

Miele products are built to endure heavy loads of dirty clothes and made to last for decades. While the Miele price might be a bit higher than competitors, customers are purchasing a machine that is guaranteed to last and known for its durability and reliability among consumers.  According to mieleusa.com, independent surveys have demonstrated that the average replacement cycle for a Miele washing machine is more than 45% longer than competitors.

2. It’s all in the family

Miele is committed to keeping the family name and reputation. Miele’s family ownership has allowed the Miele brand to be geared up for long-term success and product strategy. The Miele model puts customer satisfaction at its epicenter, driving their need to create the best quality products on the market for fair prices.

3. Engineered Innovation

Miele washing machines are built using the most innovation technologies available with the best quality raw materials. This winning combination of engineering, manufacturing and innovation has left Miele with a well-respected reputation in the household appliances space. Miele designs are sleek, yet completely practical. Not only do the products look innovative, but they consist of a combination of improvements and added functions that set them apart. Miele’s Honeycomb wash drum technology is just one example of an innovative addition to Miele’s line of washing machines. The Honeycomb care technology has now become a lasting part of the Miele washing machine model—an innovation that was good enough to set Miele apart from competitors.

4. Built to Last

Miele products are designed with care and caution, ensuring each and every model is built to last. Instead of ordering parts from other vendors, Miele oversees the production and quality control on nearly all parts of their washing machine models. This ensures each and every washer and dryer is built with consistency and made to last.

Miele has built their reputation in the household appliances industry, after years of customer satisfaction and service. Their legendary status stems from years of building products to last and utilizing innovative engineering and manufacturing tactics. Miele understands the value in being known as a legendary company, and continues to ensure each and every washing machine made meets their standard of quality and customer expectations.

While all Miele washing machines are designed to be durable and wash clothing well, there are many differences in the types of washing machines available for purchase. Each Miele washing machine uses Honeycomb Care Technology to allow for diverse fabric washing and less wear and tear on the clothing. While any Miele washing machine would make an excellence choice, there are some deciding factors when choosing which Miele washing machine model to purchase.

1. Where will you put your new Miele top rate washer and dryer?

Miele offers plenty of options for those who have inadequate space for a washer and dryer unit. They offer stackable solutions to allow customers to fit a washer and dryer into the least amount of space possible. In addition, Miele offers custom cabinet options, allowing you to blend the Miele washer and dryer in with other cabinetry detail.

2. What functions do you want your Miele washing machine to have?

Miele washing machines come with state of the art controls, relating to both common and specialty wash programs. This allows you to select a cycle that will automatically adjust the water temperature, water volume, soak and spin speeds so you don’t have to worry about adjusting mid-cycle. In addition, Miele controls monitor each Miele washing machine with sensors that detect if larger loads are completely clean, if the water needs to be turned off and if an object becomes stuck inside of the washing machine. These patented controls ensure Miele customers are kept safe and satisfied while also preserving our natural resources.

3. What garments do you need to wash regularly?

If you plan on washing the same types of garments over and over again, than any washing machine or dryer might do the trick. However, if you are like most people, you have a variety of clothing that encompass a variety of fabric types. Miele washing machines preserve the life of all fabrics, even fabrics that are typically hand-wash only and delicate fabrics like silk. Miele washing machines allow you to wash a variety of fabric types, colors and blends without paying for it with snagged and discolored clothing.

Miele washing machines come in both large capacity and super large capacity sizes to allow for the variety in need. All models come with the Honeycomb wash drum technology, guaranteeing clothes are washed with care. In addition, various models come with delay start functions, advanced touchtronic controls, hydraulic suspension, interior lighting options and more. Storing options, washing machine functions and the types of laundry you plan to wash will all impact your decision to purchase a Miele washing machine. No matter what you plan to wash and what functions you are hoping for in a washing machine, Miele has a top-rated combination that will fit your lifestyle.

The purpose of purchasing a high quality washing machine and dryer is to ensure your clothes can be cleaned and preserved. But Miele’s Honeycomb Care System goes an entire step beyond “high quality” with groundbreaking technology that sets them apart as a leader in the washing machine manufacturing industry. Miele understands that busy families are having to wash a variety of clothing, from fancy work outfits to kid’s soccer jerseys, so the Honeycomb Care System technology is designed to encompass a variety of fabrics and textures.

The Honeycomb Care System uses stainless steel technology, like many other quality brands. However, Miele’s Honeycomb Care System enhances cleaning performance and reduces fabric wear and tear by using a unique pattern of stainless steel that resembles a honeycomb. Instead of being made with hundreds of tiny holes that could potentially penetrate fabric, the Honeycomb Care system takes gentle care of fabrics and there is no room for clothes to get snagged or torn by the machine’s stainless steel.  Miele’s Honeycomb Care system actually leads to an 80% reduction in the number of exit water holes, which keeps a think layer of water between the stainless steel interior of the washing machine and the clothes. As a result, clothes are cushioned as they spin in each clothing cycle.

The Miele Honeycomb Care System is just one thing that sets Miele apart from competitors. The Honeycomb Care system is a perfect example of Miele’s innovation in the technology and home appliances industry. In fact, according to mieleusa.com, WfK Applied Laundry Research Institute in Krefeld, Germany has proven that Miele washing and The Honeycomb Care System technology makes clothes cleaner, and leads to clothes lasting four times as long as those washing in a normal washing machine. Miele understands how important this is for busy families who want to make their clothing last for years. Fine fabrics are able to be properly cared for at home, thanks to the Honeycomb Care System and Miele’s innovative technology.

The Honeycomb Care System also allows you to utilize your Miele washing machine for any sort of laundry you need to clean. In the past, the only way to clean silk and delicate hand-washables was to take them to a dry-cleaner. Miele’s Honeycomb Care System technology offers unique programs to gently wash these items without ruining them.  For on-the-go families who have a mixture of wools, linens, cottons, silks and other fabrics, Miele washing machines and the Honeycomb Care System provide an innovative solution for laundry-washing needs. The Honeycomb Care System truly sets Miele apart as a top rate washing machine.

Miele’s brand is recognized around the world. As one of the most prominent European brands, Miele has set high standards of innovation, reliability, durability and convenience. Miele washing machines fit stylishly into narrow spaces and easily with other appliances and laundry room cabinetry. Because Miele has been in the business for decades, they have built a legacy of success that sets them apart from competitors.

Miele washing machines are known for their cleaning performance, due in part to Miele’s Honeycomb Care laundry systems. The Honeycomb technology used by each Miele washing machine encompasses stainless steel in the shape of a convex pattern that resembles honeycomb. This technology allows an 80% reduction in the number of water exit holes, leading to a water channel network that cushions clothing while the washing machine turns. This leads to less wear and tear on the clothing and extends the life of all fabrics, even fine fabrics that often times could not otherwise survive a normal washing cycle. In normal washers and dryers, the stainless steel technology can actually rip and snag clothing. With Honeycomb technology, there is no chance that clothes can rip and snag, allowing them to remain completely in tact. While normal washing machines are responsible for clothing penetration with frequent holes in the stainless steel wall of the washing machine, Miele washing machines produce optimal washing results at a gentler pace guaranteed not to ruin clothing.

Miele understands that a washing machine exists to clean and care for clothing. From business attire, to grass stains, to everything in between, Miele washing machines are designed to really get fabric clean. The washing machines use a special combination of detergent, time, water temperature, soaking and mechanical action to ensure each piece of clothing comes out stain-free and clean. This is what makes Miele washing machines one of the top rated washing machine brands available in the market

Miele washing machines are also set apart by their variety and condensed shapes and sizes. For those who require a stackable washer and dryer set, Miele offers options that will fit, even for those who are crunched for space. If you prefer your washing machine and dryer to integrate with cabinets and other room features, Miele offers customer cabinet door panel options. No matter what you are looking for in a washer and dryer and how much space you have, Miele washing machines offers options.

For those looking for a durable and dependable washing machine, turn to Miele. With a proven track record of customer satisfaction and company success, it is no wonder Miele is celebrating a legacy based upon years of innovation in the washing machine industry.